Advertising Foreign Products and Services in Turkey
It doesn’t matter what industry your product or service belongs to—whether it’s coffee, cosmetics, food, healthcare, art, electronics, or even luxury hotels in Marbella, Spain; Monaco, France; Como, Italy; or Cancun, Mexico—we bring it to life with the highest level of quality and professionalism.
Using the most popular platforms and social media networks, we introduce your product or service to the target market in Turkey. Depending on your goals, timeline, and budget, we utilize a variety of advertising methods, from outdoor advertising to collaborations with well-known figures, including celebrities and over 700 top influencers on Instagram and TikTok.
And this is just a glimpse of what we can do to position your brand powerfully in the Turkish market.
Proven Market Entry Strategies
We design and execute tailored marketing plans to ensure foreign brands achieve long-term success in Turkey.
Why Choose M.zavi?
Comprehensive Marketing Plan for Promoting Foreign Products in Turkey
1
Market Analysis & Advertising Strategy
(Objective: Identifying competitors, defining target markets, and setting up an entry strategy)
🔷 Conducting market research to understand Turkish consumer needs
🔷 Identifying competitors and analyzing their marketing strategies
🔷 Defining the USP (Unique Selling Proposition) for the product
🔷 Categorizing customers based on purchasing behavior (B2B or B2C)
🔷 Allocating an advertising budget for both short-term and long-term campaigns
2
Branding & Visual Identity
(Objective: Creating a strong and trustworthy brand presence in Turkey)
🔷 Designing a logo and packaging that meet Turkish market standards
🔷 Developing an official e-commerce website in Turkish and English
🔷 Producing high-quality product visuals (photos, videos, and teasers)
🔷 Crafting an engaging advertising slogan
🔷 Creating digital and physical product catalogs for business partners and bulk buyers
3
Sales Channels & Digital Advertising
(Objective: Expanding consumer access to products and increasing engagement)
🔷 Setting up and managing an e-commerce website with online payment options
🔷 Optimizing the website for SEO and Google search ranking
🔷 Establishing official social media accounts on Instagram, Facebook, TikTok, and YouTube
🔷 Developing a content marketing strategy (images, videos, live sessions, and polls)
🔷 Running targeted digital ad campaigns (Instagram Ads, Facebook Ads, Google Ads)
4
Large-Scale Advertising & Influencer Marketing
(Objective: Boosting product awareness and building consumer trust)
🔷 Collaborating with influencers, bloggers, and key Turkish public figures
🔷 Signing endorsement deals with celebrities and industry experts
🔷 Executing viral video marketing campaigns on Instagram, YouTube, and TikTok
🔷 Running advertisements in major Turkish media outlets like Hürriyet and Sabah
🔷 Launching social media hashtag challenges for interactive promotions
5
Outdoor & Exhibition Advertising
(Objective: Increasing product visibility in strategic urban and industrial locations)
🔷 Placing billboard advertisements in Istanbul, Ankara, Izmir, and other key cities
🔷 Advertising in shopping malls (Mall Advertising)
🔷 Showcasing products at international and industry exhibitions in Turkey
🔷 Running transportation ads in metro stations, buses, and airports
🔷 Partnering with major retail chains to place products on store shelves
6
Incentive Programs for Customer Engagement & Loyalty
(Objective: Building a loyal customer base and increasing repeat purchases)
🔷 Launching special discounts and promotional campaigns for early buyers
🔷 Introducing an affiliate marketing program for influencers and resellers
🔷 Implementing a customer loyalty program with reward points and exclusive offers
🔷 Running contests and giveaways on Instagram to boost engagement
🔷 Offering strong after-sales support and warranty services to enhance customer trust
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7
Short-Term & Long-Term Objectives
(Objective: Structuring a detailed plan for achieving sustainable market growth in Turkey)
🔻 Short-Term Goals (First 3 to 6 Months):
🔷 Official brand launch in Turkey with aggressive ad campaigns
🔷 Acquiring the first group of customers through influencer marketing
🔷 Building high engagement rates on social media and increasing followers
🔷 Establishing initial product distribution through online and offline channels
🔻 Long-Term Goals (6 to 18 Months):
🔷 Strengthening brand positioning in the Turkish market
🔷 Expanding market share and securing bulk sales through major retail chains
🔷 Increased monthly sales volume and achieved 3X growth in the first year
🔷 Positioning the brand as a leading player in its category in Turkey
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